CEO Quách Phong is currently one of the most notable names in the reward-based gaming industry across Asia. With his clear direction and strong professional foundation, he has transformed XX88 bookmaker from a young entity into a renowned brand in the industry. Interestingly enough, before becoming a symbol of success, Quách Phong went through a challenging journey, starting with a humble beginning. Thanks to his relentless effort, he gradually pushed his limits in a market known for being highly competitive like online betting.
From the moment he took over the XX88 brand, CEO Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to build a comprehensive brand that is distinctive. Under his leadership, XX88 has continuously been upgraded in terms of both technical infrastructure and customer service. Without placing profit above all, Quách Phong chose a path of core-value focus, centered on player experience. He directly oversaw the integration of advanced technologies to ensure that XX88 operates stably, even during surges in user traffic. At the same time, he has consistently collaborated with major developers to deliver one of the most engaging game libraries in the market. As a result, the XX88 ecosystem quickly made its mark within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that sets him apart is entrepreneur Quách Phong’s modern governance mindset. Unlike traditional methods, he consistently prioritizes flexibility in every aspect of operations and strategic development at XX88. Mr. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a balance between technology and people. Therefore, he always listens to player feedback to ensure that products are aligned with market preferences. The team at the XX88 brand is carefully handpicked and mentored by leader Quách Phong, based not only on professional qualifications but also on a spirit of commitment. It is this autonomy in work that fosters a professional working environment—a crucial foundation for XX88 to operate smoothly and continue its upward trajectory. His leadership style is not about control but about driving innovation, creating a powerful ripple effect throughout the company and within the player community.
Under the sharp management of entrepreneur Quách Phong, the XX88 platform has achieved numerous successes throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a reputable betting brand in Vietnam and the broader Southeast Asian region. In just a few short years, XX88 has amassed a massive player base. According to the latest statistics, the number of loyal users on the platform has increased by over 150% within just 12 months, thanks to a well-executed strategy focused on optimized user experience led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been consistently enhanced. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Renowned certifications such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their distinction in the regional betting landscape.
Not only focused on present success, CEO Quách Phong consistently sets long-term visions for XX88. With the philosophy of “putting users at the center,” he has built a detailed roadmap for brand elevation in the coming years. According to entrepreneur Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a global betting brand. To realize this ambition, XX88 has been expanding strategic partnerships, while making bold investments in digital transformation. Promising markets like Indonesia are being deeply researched by XX88’s leadership to develop localized versions. With a “right positioning – rapid growth” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on enhancing service quality, aiming to build an multi-platform ecosystem linking gaming – betting – entertainment – and read more technology. Features like a flexible ranking system are gradually being integrated to deliver a truly unique experience to users.
One of the key elements that has shaped the distinctiveness of the XX88 brand is the strategic mindset of CEO Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. Leader Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He regularly organizes internal training sessions, encouraging a culture of innovation within his team. The corporate culture he has built—flexible—has become the glue connecting departments, fostering a strong collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a supporter. He frequently personally engages with employees to understand even the smallest concerns, enabling him to make timely adjustments. His approachable and empathetic leadership has helped him earn respect throughout the company. Moreover, CEO Quách Phong is a staunch advocate of transparency. He once shared: “No individual can succeed unless the team thrives.” Thanks to these leadership principles, XX88 is continually uniting its team around a shared vision.